Most Swiss jewelry brands are synonymous with luxury and timeless elegance. Some of the most famous jewelry brands in the world originate from Switzerland, and the country is home to many high-end and luxury Jewelry shops. Zurich, Lucerne, and Geneva are particularly known for the abundance of high-end jewelry stores, whether you’re looking for wedding rings, fine jewelry for modern women, or a high-end watch for a businessman.
This detailed guide to the best Swiss jewelry brands covers all the most famous names in the industry that consider Switzerland their home. Most are household names even among people who don’t really know much about fine jewelry, and there are a few lesser-known names that are slowly growing their following.
Table of Contents
Chopard
Le Petit-Fils de L.-U. Chopard & Cie S.A., also known as just Chopard, is one of Switzerland’s oldest jewelry brands. Louis-Ulysse Chopard founded this Swiss jewelry brand back in 1860, but it’s worth noting that the company has been owned by a German family since 1963.
Chopard is world-famous for its beautiful jewelry, which includes luxury watches, jewelry with precious gemstones, and all sorts of other pieces. They’ve got stores in multiple places in Switzerland, with most of them in Zurich and Geneva. But you can also shop Chopard in places like Gstaad, La Cheux-de-Fonds, and St. Moritz, which are known for either a rich watchmaking history or just generally opulence and wealth.
House of Gübelin
House of Gübelin was founded in 1854 in the city of Lucerne. What is today one of the most famous jewelry brands in Switzerland started off as a small, family-owned watchmaking shop. Today, this company is known for having some of the highest quality jewelry with precious gemstones, but also for its unique design and exquisite product quality.
This Swiss jewellery brand is best known for its precious gemstone collections, and they’re particularly popular for wedding bands and engagement rings, offering bespoke jewelry-making services. Gubelin also sources watches from the most sought-after Swiss manufacturers, so you can find other brands in their stores in Zurich, Lucerne, Geneva, and a couple of other places.
Piaget
Founded in 1874 in the La Côte-aux-Fées, Piaget SA is one of the most famous luxury watchmakers from Switzerland. The company originally manufactured just watch movements, but they slowly expanded their production and in the 20th century began manufacturing watches of their own.
Although a new watch manufacturer opened in Plan-les-Ouates (close to Geneva) in 2001, all the movements for their watches continue to be manufactured in the home village of the company. Piaget has been one of the best luxury watch and jewelry brands in Switzerland for decades, and their new sustainability efforts have only served to cement their place in the industry.
Carlette Jewellery
Carlette Jewellery is an affordable jewelry brand from Switzerland, most popular among young adults. They’re best known for their customizable bracelets, which are similar to what Pandora offers. You can mix and match individual links to create a unique bracelet as a form of self-expression.
Unlike the high-end brands, this jewelry store doesn’t use precious metals and gemstones. Instead, their jewelry is usually stainless steel with either rose gold or rhodium plating, and they use cubic zirconia for the gemstones.
Bucherer Fine Jewellery
Bucherer AG was initially founded back in 1888 by watchmaker Carl F. Bucherer. The company today has two separate brands: Carl F. Bucherer, which is their watchmaking brand that manufactures original wristwatches, and Bucherer Fine Jewellery, the retailer that sells luxury jewelry (necklaces, earrings, rings, etc.) as well as watches from multiple brands.
The original Bucherer shop opened in Switzerland, and it quickly became very popular due to premium quality and excellent craftsmanship. The brand is still synonymous with premium Swiss quality and remains one of the best jewelry and watch brands Switzerland has ever produced.
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Charriol
Out of all the popular Swiss jewelry brands, Charriol is one of the youngest. It was founded in 1983 in Geneva, and the brand quickly became very popular because of its affordable prices and gorgeous design.
Charriol doesn’t manufacture the best Swiss watches money can buy, but they sure make some of the prettiest. The brand also manufactures jewelry, with an emphasis on unique designs rather than precious metals. The product range of Charriol includes everything from affordable stainless steel rings to expensive gold jewelry, so it’s one of the best Swiss brands for people who want pretty products but can’t quite afford items from luxury brands.
Avinas
Avinas is a hip and trendy jewelry brand with collections that mostly appeal to the younger crowd. The brand’s sterling silver jewelry is perfect for people who like pretty jewelry but still can’t afford (or don’t want to spend money on) real diamonds and other precious gemstones.
The brand also does gold jewelry with precious gemstones, and it’s significantly more expensive but looks absolutely stunning. If you like colorful designs and combinations of precious gemstones, this might just be the best Swiss jewelry brand for you.
Patek Philippe
Patek Philippe is an iconic watch manufacturer from Switzerland that has become synonymous with wealth and status. The company was established in 1839 in Geneva, and it is one of the oldest watch manufacturers in the world. It’s also the last independent and family-owned watchmaking company in Geneva.
The company still manufactures watches and watch movements, and they’re known for manufacturing some of the most complicated watches in the world. Patek Philippe watches are famous for their timeless design, highest-quality materials, and excellent movements. The brand’s watches are also some of the most expensive you can buy – there’s a list of 10 most expensive watches ever sold at auctions, and nine of those are Patek Philippe.
Furrer Jacot
Furrer Jacot is a Swiss jewelry brand that specializes in engagement rings and wedding bands. The company was initially founded as J.J. Arbenz in 1858 in Schaffhausen but changed its name in 1943 when Fritz Furrer took over the company. He married Lucienne Jacot, and so the company’s name was changed to Furrer Jacot.
Although the brand is most famous for its wedding bands, its experienced jewelers can design and manufacture anything because Furrer Jacot is a couture jewelry house. Each piece is unique and covered with a lifetime warranty.
Baiushki
Baiushki is a very young jewelry brand from Switzerland. The company was founded in 2016, and since its inception, its main goal has been to create minimalist jewelry with unique shapes and not too many gemstones.
Another thing that’s special about Baiushki is that they’re committed to sustainability efforts and manufacture jewelry almost exclusively from recycled metals. If you prefer clean lines and geometric shapes, and you’re not a huge fan of colorful gems, this brand offers the best selection of simple (but gorgeous) jewelry for you.
Frequently Asked Questions
What types of gemstones are usually used by Swiss jewelry brands?
Swiss jewelry brands usually use diamonds, emeralds, rubies, sapphires, topazes, and other precious gemstones.
Is gold jewelry cheap in Switzerland?
Gold jewelry is cheaper in Switzerland compared to the United States, but it’s not cheap to buy even in the Alpine country.
What jewelry brands are the most affordable in Switzerland?
Locally manufactured brands will be the most affordable to buy in Switzerland compared to other countries. However, most locally manufactured brands (Piaget, Chopard, Patek Philippe, etc.) are luxury jewelry brands, and their products are far from cheap.
