Zurich Luxury Shopping: A Guide To The Best Shops

zurich luxury shopping

Traveling to Zurich and you want to do some luxury shopping while you’re in the city? Then you’re definitely in the right place because this detailed guide will tell you about all the best shops and shopping streets in the city!

It’s no secret that Zurich is a Mecca for everything luxury, from fashion designer stores to fine dining restaurants. Whether you’re looking to shop the newest collection from luxury brands or you want to scour vintage shops for unique pieces, you’ll find all the best options in this guide to Zurich luxury shopping!

Bahnhofstrasse Shopping Street in Zürich

Bahnhofstrasse in Zurich is famous as the most expensive street in Switzerland, at least in terms of the shops that line it. This is where you will find the best selection of high-end designers in Zurich, including the likes of Chanel, Tiffany & Co, Dior, Omega, Piaget, Prada, and countless others.

Whether you’re looking to spend your hard-earned money on clothes, shoes, purses, watches, or jewelry, Bahnhofstrasse is the place to be in Zurich. There are even a few luxury chocolate shops along this street, which are perfect for taking quick breaks and recharging in between shopping sessions, or simply as a Zurich activity to make your day!

Luxury Shopping Tours

One of the best ways to discover the top luxury shops without all the hassle is with a luxury shopping tour. Not only do you get to do the shopping you love, you also get to see the best of Zurich along the way.

And the great part about this tour is that it is in your own personal Tuktuk! Get whisked around town on your own private shopping tour. You deserve it, right?


Must-Visit Luxury Shops in Zurich

Bahnhofstrasse, Zurich
Bahnhofstrasse, Zurich


LuxuryLove is a vintage shop in Zurich that has an excellent selection of pre-owned designer items. Here you can find unique vintage pieces that aren’t being sold at retail stores anymore, as well as some newer items at discounted prices.

The shop sells clothes, shoes, bags, jewelry, and other accessories, and it’s got all the most famous luxury brands. Whether you’re looking for deals in Zurich, or you’re trying to find a unique piece that’s been off the market forever, this is the place to visit in Zurich city.

Related Reading

6 Of The Best Shopping Streets in Zurich

Learn More


Jelmoli is a department store in Zurich. It’s a great place to visit if you’re not looking for one particular brand or item, and you want to explore a wide selection of clothes, shoes, accessories, beauty products, furniture, and luggage.

Want To Save This For Later?

I will email this post to you, so you read it for later (or keep for reference).

The department store mostly features high-end and luxury brands, with a few mid-range options. While you won’t find a Hermes shop here, you can find Hermes beauty products. In terms of designer brands featured at the store, there’s an excellent selection of high-end brands like Marni, Elisabeta Franchi, Tory Burch, etc. But also a good selection of mid-range sportswear brands like Adidas, Nike, Parajumpers, etc.

Le Boudoir

Le Boudoir is another excellent vintage boutique in Zurich where you can find unique pre-owned pieces in pristine condition. The shop sells jewelry, clothing, shoes, bags, and other accessories, all of which are in all in such good condition that you can’t even tell that they’re vintage.

The selection of items in this shop is truly amazing. It includes everything from rare Zimmerman coats to Birkin bags, so it’s definitely a great place to visit in Zurich if you want to add some unique pieces to your closet. Just keep in mind that rare items can often be even more expensive than when they were brand new.

Boutique Roma

Boutique Roma is the place to visit in Zurich if you’re looking for more edgy and avant-garde brands. The shop carries both new and older collections of select designers, including Acne Studios, Rick Owens, Marsèll, and many others. At Boutique Roma, you’ll find clothes, shoes, jewelry, bags, and many other accessories.

The prices at the store are sometimes more affordable than online shops of the designers they carry, but they can often be even more expensive, depending on the availability and the demand for the items in question. Also, it’s worth noting that Boutique Roma has an outlet in St. Gallen, where you can find items that are discounted by 50-80%. If this is the aesthetic that you’re into, know that St. Gallen is only about an hour away from Zurich by train.

Related Reading

Things To Do In Zurich: History, Culture, and Swiss Delicacies

Learn More

Gübelin Boutique

The Gübelin Boutique is one of the many shops along Bahnhofstrasse shopping street, and you must pop inside it if you’re looking to buy a watch or designer jewelry. Brands carried by this boutique include Hublot, Breitling, Patek Philippe, Chanel, Montblanc, and many others.

If you’re not looking for a specific brand and you would like to check out multiple options before committing to anything, this is truly an excellent place to visit. And in case you’re looking for a brand that this boutique doesn’t carry, their shop should be somewhere close by along Bahnhofstrasse!

Map of Luxury Shopping in Zurich

Frequently Asked Questions

Is shopping expensive in Zurich?

Yes, shopping is expensive in Zurich, especially if you’re raiding the designer stores on Bahnhofstrasse. That being said, it’s important to note that Switzerland has a few luxury outlets, where you can find great designer pieces at discounted prices.

The FoxTown outlet mall in Mendrisio is known for excellent discounts on luxury items, so it’s a good place to visit if you’re dying for some retail therapy but don’t like paying full price. It will take you approximately two hours to get there from Zurich by train.

What luxury items should you buy in Zurich?

While you can easily spend your money on designer clothes and bags, there are other luxury items to look for in Zurich that aren’t as widely available in the rest of the world. I’m of course talking about watches – Switzerland is considered the capital of the watch industry, and it’s absolutely the perfect place for sopping luxurious timepieces.

Not only will you find countless luxury watch shops in various cities throughout the country, but you can be certain that you’re getting items of the absolute best quality. And you can often find some good deals on the products but don’t expect any ridiculous discounts.

Additionally, Zurich is a great place to shop for luxury chocolates. If you’ve got a sweet tooth and plenty of money to throw at luxury chocolate, you won’t find a better place on the planet than Zurich. Sprungli, Lindt, Läderach, and Teuscher are just a few of the most famous shops in the city where you can purchase the most decadent goods.

Is Switzerland good for luxury shopping?

Yes, Switzerland is absolutely a good place for luxury shopping. The cities – and even some villages – often include a selection of luxury designer shops, where the richest travelers can spend their hard-earned money.

But if you’re wondering if Switzerland is good for luxury shopping in terms of deals and discounts, then you might be a bit disappointed. While the selection of stores is truly amazing, the prices in them are as high, if not higher than in most other places in the world.

If you want to do some luxury shopping but with the best deals possible, Italy is the place to be. It’s no secret that Italy is considered the Mecca for designer shopping, especially since many high-end and luxury brands originated from there. Catch a train to Milan for the best deals, and shop til you drop!

Is it cheaper to buy designer bags in Switzerland?

It is cheaper to buy designer bags in Switzerland because of the lower VAT tax, which is 7.7%, one of the lowest in Europe. If you buy an expensive designer bag, the difference can be quite significant.

Written by Ashley Faulkes
As a twenty-year resident of Switzerland, I am passionate about exploring every nook and cranny of this beautiful country, I spend my days deep in the great Swiss outdoors, and love to share these experiences and insights with fellow travel enthusiasts.

Leave a Reply

Your email address will not be published. Required fields are marked *