Cailler Chocolate Factory

Broc Chocolaterie Maison Cailler
Last updated: September 21st, 2023

Immersing yourself in the world of chocolate at the Cailler Chocolate Factory is a dream come true for chocolate lovers and something you have to do when visiting Switzerland.

Located in Broc, just outside the charming village of Gruyeres, this renowned chocolate factory offers an unforgettable experience that combines history, craftsmanship, and indulgence in your favorite dessert!

The crazy thing about Callier is that it has been making premium Swiss chocolate since 1819, which is over two centuries if you can believe that. They are actually the oldest chocolate brand still in existence in Switzerland. Of course, the factory itself was founded a little later in 1898 and has since been taken over by Nestlé. But still, this is indeed the epicenter of Swiss chocolate.

You can visit the factory on your own, or with a chocolate tour from Geneva. Here is what to expect when visiting this Swiss Chocolate factory

Visiting The Cailler Chocolate Factory

Cailler Chocolate Factory
Cailler Chocolate Factory – Image courtesy of Wikimedia

From the moment you step foot inside, you are transported into the world of chocolate, surrounded by that telltale smell. Probably one of your favorites…chocolate!

Whether you’re a devoted chocolate connoisseur or simply appreciate the artistry and history of chocolate-making, the Cailler Chocolate Factory is something you will never forget. At least for a while!

The Factory Museum Visit

During your visit to the Cailler Museum, you get to see it all.

First, you are taken on a historical tour of chocolate’s origins through a multimedia animation. It continues with a deeper history of the Cailler family as well as a number of other greats in the industry. If you have also been to the Lindt Factory Museum, some of it might be familiar as they have a similar area.

Next up is a fun exploration of the manufacturing process. Normally you just get to stand and watch, but here you get to see and touch the raw materials that go into chocolate. It’s interesting to see what it really takes to make world-class Swiss chocolate.

And they dive even deeper explaining more about the suppliers and producers of their ingredients. For example, the milk comes from nearby Gruyeres cows. If you know the Gruyeres cheese, you know is quality! They also have a small-scale chocolate production line on show, to really bring it all home.

No visit to the Maison Cailler is complete without a few samples, right? And of course, they dish those up at the end. And after having your fill of chocolate and pralines for the day, they will lead you right to their shop, so be careful how much you buy! Although, on second thoughts, maybe a few souvenirs are in order for family and friends back home.

Other Activities

The Maison Cailler Chocolate Factory also offers chocolate workshops where you can learn how to make your own delicious chocolate using only the best raw materials, of course. And, with a master chocolatier at your side, how can anything possibly go wrong?

Another fun activity they have is an Escape Room for 5 people that immersed in the Cailler world and built inside a vintage wagon. Or, if you want something for the whole family or a bigger group Cailler has built an outdoor experience that takes you on a local tour of Broc.

General Information

Cailler Museum, Broc
Cailler Museum, Broc
AddressRue Jules Bellet 7, 1636 Broc (Google Maps)
Openings TimesNovember to the end of March – 10 am – 5 pm
April to the end of October – 10 am – 6 pm
Ticket PricesAdults – CHF 17
Students, Seniors, Disabled – CHF 14
Children ( 6 – 15) – CHF 7
Children ( 0 – 5) – Free
ParkingFree parking is available opposite the factory
Public TransportMajor cities connected to Bulle, then to Broc

The factory offers various ticket options to cater to different preferences, including guided tours and chocolate tastings.

Group rates are also available and you can see the pricing here.

How to Get There

Broc Chocolaterie Maison Cailler
Broc Chocolaterie Maison Cailler – Image courtesy of Wikimedia

​​Getting to the Cailler Chocolate Factory is relatively easy, as it is located in the picturesque town of Broc in the Gruyère region of Switzerland. Here are a few ways to reach the factory:

By Car:

If you prefer the flexibility and convenience of driving, you can easily reach the Cailler Chocolate Factory by car. Follow the signs to Broc and look for the designated parking areas near the factory. It takes about 1.5 hrs from Geneva and 2.5 hours from Zurich.

By Train and Bus:

Switzerland has an extensive public transportation network, and you can take advantage of it to reach the factory.

First, take a train to the nearby town of Bulle, which is well-connected to major cities in Switzerland. From Bulle, you can catch a bus or a taxi to the Cailler Chocolate Factory. The bus ride is usually short and offers scenic views of the surrounding countryside.

It takes about 2.25 hours from Geneva and 2.5 hours from Zurich.

Organized Tours: If you prefer a hassle-free experience, there are tour operators that offer organized trips to the Cailler Chocolate Factory. These tours often include transportation from major cities, guided tours of the factory, and sometimes additional attractions in the area.

Frequently Asked Questions

Who is the founder of Cailler?

The Cailler Chocolate Factory was founded by François-Louis Cailler in 1819. François-Louis Cailler was a pioneer in Swiss chocolate-making and is credited with establishing the Cailler brand as one of the finest chocolate producers in Switzerland.

Over the years, the Cailler family passed down their knowledge and passion for chocolate-making, resulting in the renowned Cailler Chocolate Factory we know today.

Where can I buy Cailler chocolates?

Cailler chocolates can be bought in various places throughout Switzerland. In addition to the Cailler Chocolate Factory’s gift shop, you can purchase Cailler chocolates in supermarkets, specialty chocolate shops, and even some duty-free shops.

Online retailers and the official Cailler website also offer the opportunity to order Cailler chocolates and have them delivered to your doorstep.

How long does the Cailler Chocolate Factory tour typically last?

The duration of the Cailler Chocolate Factory tour can vary depending on the type of tour and the level of exploration you choose.

On average, the guided tour lasts approximately 1 to 1.5 hours. During this time, visitors are taken on a journey through the factory, where they can witness the chocolate-making process, discover the history of Cailler chocolates, and engage with interactive exhibits.

The tour also includes opportunities for chocolate tasting where you can experience some of the finest chocolate creations in the world, it is one sweet adventure.

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